"Gorgeous" - Vice
"The Lure is a fascinating doc and beautifully filmed” - Time Out
"A fascinating portrait of their enduring appeal, and this country’s inexhaustible possibilities" - Indiewire
"Marvelous, equal parts tone poem and decentralized detective thriller" - Unseen Films
‘A real life It’s a Mad Mad Mad Mad World’ – Total Film
‘A story so strange it must surely be a work of fiction’ – The London Economic
In 2010, art dealer Forrest Fenn buried a cache worth millions somewhere in the Rocky Mountains. Publishing a cryptic poem with clues to its location, the eccentric millionaire offered the Fenn Treasure up for grabs to anyone who could find it – and tens of thousands have heeded his call. Executive produced by Errol Morris, and with an original score by Calexico & Bonnie Prince Billy, The Lure tells the story of this legendary buried treasure, as revealed through a number of treasure hunters, each driven by something more than simple wealth.
Premiered at DOCNYC in 2016. Went on to play Glasgow Film Festival, Big Sky FF, Open City, Atlanta FF, San Francisco, Midbo, Charlotte Film Festival, Vasteras FF, Destiny City and more... before theatrical release in September 2017 in the UK.
Directed by Tomas Leach
Produced by Robert Fernandez
Executive Producers Errol Morris, Dan Levinson
Edited by Ben Stark
Title Design : Blue Spill
Music by Calexico
'Treasure Map' by Bonnie Prince Billy